Role of Media in Society

Role of Media in Society Introduction In today’s society, the flow of information among the citizenry plays an important role towards the development of an informed society. To this effect, the media has been instrumental in ensuring that the population gets current news and information on different issues affecting various societies.Advertising We will write a custom essay sample on Role of Media in Society specifically for you for only $16.05 $11/page Learn More Arguably, without the media, the world would consist of an ignorant population devoid of any relevant information relating to issues affecting their environment. With this in mind, it could be argued that the media provides the backdrop against which we make sense of any new conditions and information that we encounter in a world that is increasingly becoming globalized. Since its conception, the media has been hugely influential in the development of the society. The media can be used to drive public opinion, repor t on current news and advance some social values. The media is at best a complex genre which may be broken down into a large number of subs include movies, sports, music and news. Truth be told, football clubs would never have gained such a strong and wide fan base were it not for the media. In regards to change in journalism, Pavlik highlights on how journalism has been affected by the transformation of the new media (Fernback 163). In his opinion, new media technologies have greatly affected the traditional perspective of journalism. This he explains by expounding on the new journalistic trends such as changes in the contents provided to the audience as news, changes in how journalists work, structural changes in news organizations and changes that have occurred in the correlations between media outlets, journalists and different audiences (Fernback 163). These changes brought about by new media technologies have to a large extent led to the contextualization of journalism; a situ ation whereby journalism has become less objective and practical. On the same note, Palvik (as cited by Fernback 163) further notes that these new trends perceive journalists as interpreters of current events who in their efforts â€Å"empower the audience and reconnect communities (Fernback 163).†Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to Palvik, the new transformations being experienced in media outlets can be attributed to the availability and emergence of online infrastructure, high degree of customization, instantaneity and interactivity that characterize new media. In his point of view, Palvik believes that such developments will at the end make journalism a better tool to promote democracy (Fernback 163). Evidence of such developments can be derived from the emergence of the internet and the online architecture that supports this vast source of information. Through online encyclopedias such as Wikipedia and the various search engines, people are able to access information and learn about different issues that affect their lives. In addition, students in all academic fields are able to do more research in their designated fields and as a result, they become more knowledgeable in these areas than they would have been while using the traditional means of acquiring knowledge. Similarly, the internet ha s also provided people with a global means of communicating and learning about each other through websites like â€Å"facebook† and â€Å"twitter†. People from different countries globally are able to interact and socialize in the comfort of their homes without the inconveniencies caused by travelling as well as the enormous costs that would have otherwise been incurred. These facts prove Palvik’s assertion that new media is at the forefront in empowering the masses (by providing useful information) and connecting communities (interactive nature of the internet, radio and TV talk shows e. t. c.). On the other hand, Preston (as cited by Fernback 163) contends that the transformations being experienced in media are as a result of political, social, economical and communication patterns rather than technological developments. Preston asserts that the interrelation that exists between social and informational sciences accompanied by non-academic and industrial liter atures can be used by media so as to develop an equitable society and ensure social order (Fernback 163). In his book reshaping communication, Preston uses the aforementioned aspects to develop a model that explores the social role of information and communication in societies today (Fernback 163). In his opinion, Preston argues that our cultural, informational and social bearings are hinged not on technological advancements, but on the socioeconomic, political and communication trends that we adapt (Fernback 164). In this regard, it can arguably be stated that the role of the media in society is not determined by technological advancements, but by the socio-technical paradigm (Fernback 164). The positive view of the media has greatly been challenged with time. No longer do the various media outlets stand out as the ‘last front were nobility and idealism still had a foothold.’ Instead, the media just like any other business has been influenced by competition and ratings . As such, it has been noted for a fact that media outlets do at times express their own biased opinions which may not always be ideal or noble at that. For example, Gay Talese attests to the fact that the New York Times editor Gerald Boyd refused to print a story about an interracial wedding simply because it never emphasized on Black victimization (Kramer, Meyers and Rothstein 575). According to Gay Talese, any story that would soften the perception people had on such issues was disallowed and could not be printed (Kramer, Meyers and Rothstein 575). In this case, the Media’s actions which were previously perceived as being selfless and socially motivated have been exposed to not always have been driven by benevolence. These actions are at times resounded with self interests and personal gains for the media houses and the corporations that sponsor them. The previous view of the media’s ability to correctly reflect on the society’s mood has also been greatly que stioned as the media does at time appear to affect the set the society’s mood as opposed to reflecting it through the use of propaganda. (Kramer, Meyers and Rothstein suggest that the one of the media’s greatest power is in its ability to subtly influence our opinion (575). They further assert that in events that elicit a lot of public opinion, propaganda plays a great role and polarizes people along lines that they may not necessarily have taken had they not been persuaded to do so. This subtle psychological nudges can be used to further the cause of big corporations in the form of advertisements or by politicians who want to sway public opinions for their own good. To this effect, the people’s previous trust in the media report has therefore been greatly clouded by this realization. In terms of the unbiased reporting which had for a long time been viewed to be the hallmark of the popular media, it has been noted that some media reports are actually aimed at ma king the recipient of the information form a certain pre-determined opinion thus destroying any illusion of un-biasness (Kramer, Meyers and Rothstein 575). Media outlets can therefore set out to further some social cause which they believe in. Using the cultivation theory, Burton propose that exposure to some kinds of media often cultivate certain attitudes and values (Steffen 455). As an example, Steffen sheds some light on how Arab media has in the recent past adopted the western form of journalism and media presentation (455). In this regard, the author states that even journalists from countries such as Egypt and other Arabic countries which has stringent media policies accept western media values such as accuracy and balance (Steffen 455). As such, the reporter’s opinions and attitude will rub on the general population thus coloring their view of some events. In addition, the aforementioned assertion that advertisement aired in different media outlets is aimed at making the consumer better informed has been changed by evidence which strongly suggests that advertisements are aimed at actively influencing the decision that the consumer makes or may make in future (Steffen 456). What this means is that advertisement is no longer a primary tool for marketing, instead, it has been used to combat the aggressive competition. To this effect, only the consumers suffer because the advertisements no longer help them make informed decisions about the products but instead, the advertisements influence their judgments by giving half-truths. An especially troubling fact that revealed through various research efforts is that uncontrolled media in some instances leads to desensitization of the population on issues such as violence. Continuous exposure to media violence especially on the young and impressionable segment of the population can lead to catastrophic results as has been witnessed before in the various random shootouts that occur in our schools. Research shows that media violence encourages aggressive behavior and leads to pessimism in children (Burton 123; Steffen 456). This information contradicts the aforementioned perception of the media as a guardian and propagator of social values since the compelling evidence presented by research showed that media also leads to breaking of social values and leads to a disruption of harmony through the violence it encourages. On the same note, rampant advertisements through media outlets have in the recent past characterized modern media. These advertisements aim at influencing the consumer to maintain or develop some form of ideology (Bernt 194). This close relationship that media and advertising have developed raises concerns over the influences that the media may be willing to wield so as to achieve the advertising objectives. A closer observation of the movies and other entertainment forms presented by the media revealed heavy advertisements therein. These rampant acts of branding were pr eviously unknown to many and their effect though unconsciously administered is substantial. The medias promotion of social values is also at times only used as a cover to influence consumers by use of advertisement (Fernback 164). Due to these advertisements, naive recipients of the information presented are unwittingly influenced into buying the products that the particular advertisements promote. This is at best a very irresponsible behavior by the media since most people are favorably disposed to agree with sentiments that are projected by the media. These misuses of social issues as a marketing tool have also changed the positive role that the media was supposed to deliver. This is mainly due to the fact that the media is being used as a tool for furthering the objectives of corporations at the cost of an unsuspecting population. Conclusion The role played by the media in today’s society cannot be understated. However, caution should be taken because as expressed in this study, not all media is healthy. Through this research, the knowledge that has been transferred herein should not make the public skeptical of the media but should help them become more skeptical about the issues being addressed through various media outlets. This will invariably transform them from being passive, unquestioning and all-believing recipients, to active and questioning recipients of the information which is provided by the media. Nevertheless, a free and vibrant media is necessary for the good of the society. An unfettered media is the hallmark of a truly unbiased society. However, one should adopt a more questioning stance when dealing with any information provided by the media. Bellah, Robert. ET AL.Community, Commitment, and Individuality. Literacies: Reading, Writing, Interpretation. New York: W.W. Norton, 2000. 65-74. Print. Bernt, Joseph. P. â€Å"Ads, Fads, and Consumer Culture: Advertisings Impact on American Character and Society.† Journalism and Mass Communication Quarterly 78.1 (2001): 193-194. Research Library, ProQuest. Web. Fernback, Jan. Journalism and New Media / Reshaping Communications: Technology, Information and Social Change.†Journalism Mass Communication Educator 57.2 (2002): 162-164. Research Library, ProQuest. Web. Kramer Hilton, Michael Meyers and Edward Rothstein. The media and our countrys agenda.† Partisan Review 69.4 (2002): 574-606. Research Library, ProQuest. Web. Steffen, Brian. J. â€Å"Media and Society: Critical Perspectives.† Journalism and Mass Communication Quarterly 83.2 (2006): 455-456. Research Library, ProQuest. Web.

Free sample - Psychological Disorders. translation missing

Psychological Disorders. Psychological DisordersPsychological disorders which are also called mental disorders are models of behavior or psychological symptoms that influence many different areas of life. Such disorders cause affliction for the individual having these symptoms. Though psychological disorders are in general signalized by some form of strange behavior, sometimes it is hard to find out the abnormality, especially as it differs depending on the culture (Merrell, 2008). There are some kinds of standard approaches for determining abnormality with the aim to diagnose the disease. The statistical approach has to reckon up behavior by establishing how closely it relates to or differs from that of the most of people. Behavior of an individual can also be determined by whether it corresponds to social norms and cultural standards, an approach that eludes blaming heretics as abnormal for behavior that, while being extraordinary, may not encroach on social rules and may even be appraised in the certain culture. Personality is the mixture of thoughts, feelings and conducts that makes every individual unique. It's the way people treat, comprehend and relate to the world, as well as how they consider themselves. Personality is formed in childhood subject to the influence of two elements: - inherited tendencies, or genes, i.e. traits of character which influence an individual’s personality through parents, namely shyness or having a happy outlook which is known also as temperament. - environment, or life situations, i.e. the place where a person grows up, events that happened in his or her life, and relationships with family and other people. It also embraces such moments as the type of parenting a person had, namely loving or offensive (Coon and Mitterer, 2008). Personality disorders are considered to be caused by a mixture of these genetic and environmental features. Some individuals may be born with a genetic vulnerability to evolving antisocial personality disorder - and different life situations of a person may initiate its actual development. There may be a connection between an early lack of sympathy, i.e. realizing the perspectives and problems of other people, including other children as well - and later attack of antisocial personality disorder. A person may inherit such personality problems, so it they can be defined in early stage, it may help make better long-term results. The other way to evaluate if the behavior is to be considered as normal or not should be made by determining whether it is adaptive or maladaptive, and to what extent it intervenes with the behavior of everyday life of people. There are certain situations when psychologists may also determine the normality exclusively on the grounds of whether or not an individual is made unhappy or uncomfortable by his or her own conduct. Antisocial personality disorder is characterized by the behavior violating legal and moral standards that are typical for the society. American Psychiatric Association's Diagnostic and Statistical Manual of Mental Disorders is accepted to be the norm for the classification of psychological disorders; its latest edition is referred to as DSM-IV. It has established five axis for determining conduct and conception models, and presented a complete setting in which to determine a person's psychological image (American Psychiatric Association, 2000). According to DSM-IV people suffering the antisocial personality disorder are characterized by constant lying or stealing, conning for profit or pleasure, lack of behavioral self-control, impulsiveness and inability to plan actions and fulfill financial obligations, annoyance, intolerance, assault. Individuals with antisocial personality disorder may also have periodic difficulties with the law, promiscuity, they show tendency to encroach the boundaries and rights of other people, hostile, often cruel conduct; disposition to getting involved in fights, incapacity to permit tedium, neglect for right and wrong, poor or offensive relationships, irresponsible work conduct, indifference for safety etc (American Psychiatric Association, 2000). Antisocial personality disorder has a tendency to be congruous with criminal conduct and is mostly known as sociopathic conduct. Individuals suffering from antisocial personality disorder have lack sympathy and tend to be superficial. In most cases they think very high about their personality while looking down on other people or blaming them for their problems. Besides, it is common for individuals suffering from antisocial personality disorder to show fascination which is helpful for taking advantage of others. Persons suffering from antisocial personality disorder show no compassion for hurting other people, will easily cheat in order to get profit or some other pleasure, and demonstrate a thoughtless inattention for their or other's safety. In many cases, such people will not have close relationships because of these conduct patterns. As for gender differences, it is proved that antisocial personality disorder affects more men than women at a three to one ratio. It is known that it is very hard to cure antisocial personality disorder. People suffering from such disorder may not even wish to be treated or think they have such an illness. People suffering from antisocial personality disorder may also need treatment for other illnesses, such as depression, fear or thyroid disorders. Such people may need help of family or primary care doctor, psychiatrist, pharmacist, members of the family and different social workers. Both psychological and pharmacological interventions for people suffering antisocial personality disorder are not researched enough and direct proofs on the treatment of this population are not numerous. Duggan reports that at least three researchers did not find positive effect of psychological and pharmacological treatment (Duggan, 2009). There can be some other ways of treatment of antisocial personality disorders such as stress and anger management skills, hospitalization, psychotherapy and medications. It shall be admitted that the effectiveness of anger management is doubted as anger is not a symptom of the antisocial personality disorder. Generally, the choice of treatment depends on the certain situation and severity of symptoms. DSM-IV informs that psychotherapy is the major kind of treatment of antisocial personality disorder, a general term for the process of treatment by talking about the illness with a mental health provider. The usage of psychotherapy was explained in a number of guidelines. Cognitive behavioral therapy is aimed to reveal unhealthy, negative opinions and conducts and supersede them with healthy and good ones. These guidelines also emphasize on the applying of moral reasoning as an active part of treatment, social information processing approach, and planning in order to prevent relapse. In addition, the treatment should be organized in the way that patients will be not required to tell about their emotional states. Asking them about ‘feeling states’ is not applicable for the patients who have difficulty with assessment of such states, and who may be aggressive if confronted with a potential personal shortcoming. High level of external structure (supervision of the patient a nd contingent reinforcement of specific pro- social behavior) is likely to lead to improved outcomes in antisocial patients. (Hesse, 2010). If you have a person you love who is suffering from antisocial personality disorder, it's essential for you to get help for yourself. Mental health professionals can help teach you the way how to protect yourself from the attacks, fury and indignation which are often present in the nature of people with antisocial personality disorder. Mental health professionals can also provide some recommendations about support groups for families and friends influenced by antisocial personality disorder Nowadays there is no certain way to prevent antisocial personality disorder from developing. The only thing that may help is attempt to determine those most at risk, such as children living with carelessness or insult, and providing early interference may help. Receiving proper treatment in early stage may forestall symptoms from getting worse.